TOGG Unveil – Turkey's New Electric Vehicle Manufacturer

TOGG Unveil – Turkey's New Electric Vehicle Manufacturer

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TOGG EV Preliminary Specifications: ▪ Single rear motor max output – 200 hp, RWD ▪ Dual motors (front+rear) max output – 400 hp, AWD ▪ 0-100 km/h RWD/AWD – 7.6/4.8 seconds ▪ Charging target 0-80% – Less than 30 minutes ▪ Driving range regular/large battery pack – More than 300/500 km Türkiye’nin Otomobili Girişim Grubu (TOGG), established to make Turkey’s 60-year dream come true and become Turkey’s first global mobility brand by leading the transformation of Turkey's automotive industry. TOGG unveiled its early stage prototype C-SUV and a concept Sedan at a public event held at IT Valley in Gebze, Turkey. The C-SUV launch in 2022 will position TOGG as Europe's first non-conventional battery electric SUV manufacturer. In addition to being a born-electric BEV with zero emission, the C-SUV is going to be a smart car with best-in-class features such as the longest wheelbase, the most spacious interior, the best acceleration performance and the lowest total cost of ownership. DESIGN GUIDED BY TURKISH CONSUMERS INSIGHT Turkey’s automobile is being developed on a genuine, born-electric platform built by TOGG engineers and designers, with intellectual property rights 100% owned by Turkey. As part of the design process; a total of 18 design houses from Turkey and abroad were assessed objectively in line with 6 different criteria set by TOGG. TOGG Design Team, including experienced Turkish designer Murat Günak, shortlisted 3 design houses with the highest scores. The short-listed design houses, which were briefed with insights from a comprehensive Turkish consumer survey, provided 2D design alternatives for the contest. - The design contest completed in 4 stages and lasted for 6 months During this period, over 100 different themes were evaluated and further consumer insights were provided to the design houses as feedback. One exterior and one interior design from each shortlisted house were tested with potential car buyers in Turkey. The results were also evaluated by the TOGG Design Team on engineering compatibility. After these stages, Italian design house Pininfarina, among the best in the world, was selected as a strategic partner and the 3D design phase kicked-off. AN ASPIRATIONAL AUTOMOBILE Driven by the Turkish consumer insights, joint work of the TOGG Design Team and Pininfarina converged into an authentic design language appealing to both Turkish and global taste. - Genuine and Modern Exterior Design The distinctive and sharp lines shaping the C-SUV and concept Sedan models express the robust and powerful character of the automobiles, while forming the design DNA of the product range that is to expand in the coming years. The distinctive character lines of the SUV; express a fluent continuity which gives Turkey's automobile a genuine and modern look. The design and positioning of the headlights give the vehicle its penetrating looks, while the chrome details that shape the front grille underlines the prestigious appearance with its continuity along the side and rear design. - Inspired by Anatolian Culture In addition to be shaped by Turkish consumers’ insights, the design is also inspired by Turkish culture. The tulip, which has strong roots in Anatolian culture, has become an inspiration figure. A stylish interpretation of tulip design is imprinted on the front grille and wheel rims, to give the car its signature look, while underlining the deep connection with Turkey’s rich cultural heritage. Simplistic, Elegant & Technological Interior The interior is welcoming with carefully selected stylish and high-quality materials and state-of-the-art technology. The wide digital infotainment display emphasizes the advanced technology the car. The user-centric display supports the conversion of the car into a smart living space by embracing all passengers as well as the driver. The unique centre console stands out as one of the most important styling and functional feature of the interior. The form, which reminds an aircraft cockpit, also helps control the touch screen via ergonomics of the console, which houses gear and electronic parking brake functions. The user-centric design of the interface on the touch screen supports simplistic and minimalist design of the interior, reducing as much of the physical control switches as possible with the help of voice-command technology. Turkey's automobile simply proves that high technology can be presented without complexity.
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